Cover of Shane

This is my less than regular report on the keywords that keep driving traffic to my site. Most are long-tail words that I never thought were significant traffic drivers. The movie Big Miracle, the one about the three whales trapped in the ice in Alaska continues to drive traffic with phrases like “Sarah Palin, Big Miracle” or “Russian Icebreaker Captain.” I can track the film’s openings around the world, and the release of the DVD. For about 10 days after there are spikes in traffic.

“Drive Shane” is another pair of keywords that spike traffic. I searched using the coupling just to see what people might find. [I was afraid the terms meant something other than the name of two films, if you know what I mean.] But no, it turns out, that I’m not the only one who saw parallels between the movie Shane and the movie Drive.

My traffic building rule of thumb: If you are interested in a topic, write about it, because someone else is too. The real challenge is connecting the thing you like to messages that aren’t related. If you can connect popular culture to your product, concept or point of view, then traffic will increase to your site.